Tag Archives: marv albert

The problem with the NFL on CBS

The NFL Today's Boomer Esiason during the Supe...

Boomer Esiason, part of CBS' 1980s brigade. Image via Wikipedia

One of our most popular posts this offseason has been our update on new and moved NFL announcers. And if you go through that post, you’ll notice that CBS has only one entry – Marv Albert replacing Gus Johnson as a play-by-play voice. CBS shuffled its pairings a bit, but the faces and voices are the same.

And that’s the problem with the NFL on CBS. The Eye network has remained so faithful to its announcers that its announcers are becoming irrelevant. As a result, CBS’s coverage sounds aged, spouting cliches and strategies of years gone by instead of the trends of the current day. And that’s because CBS’s analysts haven’t been in the league for years. None of the 12 analysts (studio and game) that CBS announced for 2011 has been in the NFL in the last four seasons. Only one – Bill Cowher – has been in the NFL within seven seasons. And CBS only has three analysts – Rich Gannon, Steve Beuerlein, and Shannon Sharpe – who played in the 2000s. (See below for more details.)

This isn’t the approach other networks take. Fox, for example, has added players like John Lynch, Chad Pennington, and Michael Strahan, as well as coaches like Brian Billick and Jim Mora to its NFL Sunday crew in recents years. The two dominant franchises of the 2000s – the Colts and Patriots – are represented by Tony Dungy and Rodney Harrison on NBC’s Football Night in America. And ESPN and the NFL Network regularly add recently retired players who bring fresh insight and relevant anecdotes.

CBS, meanwhile, trots out the same old, same old from Dan Dierdorf – and features it on its No. 2 team. It relies on quarterbacks from the 1980s – Dan Marino, Boomer Esiason, and Phil Simms – as its stars. The age shows, as CBS game viewers settle for traditional, surface analysis far too often.

Will CBS ever have a changing of the guard among its analysts? Or do the veterans on the squad have lifetime contracts? Like the NFL itself, NFL announcers should have to fight off a new crop of rookies year after year. But at CBS, they don’t.

And until CBS gets its eye off the past when it comes to NFL announcers, its coverage won’t be anywhere close to what it needs to be.

The last year game analysts were in the NFL (as players or coaches)

CBS: Dan Marino 1999, Boomer Esiason 1997, Bill Cowher 2006, Shannon Sharpe 2003, Phil Simms 1993, Dan Dierdorf 1983, Dan Fouts 1987, Rich Gannon 2004, Solomon Wilcots 1992, Steve Tasker 1997, Steve Beuerlein 2003, Randy Cross 1988

FOX: Howie Long 1993, Terry Bradshaw 1983, Jimmy Johnson 1999, Michael Strahan 2007, Troy Aikman 2000, Daryl Johnston 1999, Tony Siragusa 2001, Brian Billick 2007, John Lynch 2007, Tim Ryan 1993, Jim Mora 2009, Chad Pennington 2010, Charles Davis DNP

NBC: Cris Collinsworth 1988, Tony Dungy 2008, Rodney Harrison 2008

NFL Network: Mike Mayock 1983, Marshall Faulk 2005, Steve Mariucci 2005, Warren Sapp 2007, Michael Irvin 1999, Kurt Warner 2009

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FR: New and moved announcers for 2011

Each year, we compare the national TV announcers that enter the NFL business or find new gigs. We will do this using our Football Relativty scale, with 10 being the moves we like best, and 1 being the move that matters least. We’ll add to this comparison as more moves are announced.

NFL Network's Mike Mayock, via blog.49ers.com

10 – Mike Mayock and Brad Nessler, NFL Network’s Thursday Night Football – Once again, the NFL Network revamped its announcing duo, but this time the network got it right. Mayock is NFLN’s franchise player as a draft analyst, and he proved his game analyst chops last year doing Notre Dame games on NBC. Mayock then went on to do one NFL game, the playoff game between the Saints and Seahawks, and his serious approach and insight into game strategy and trends was enlightening. He’ll be a massive improvement over ex-NFLN analysts Joe Theismann, who tends to be a blowhard and falls victim to a disturbing inattention to detail, and Matt Millen, a good analyst who tended to be brought down by Theismann’s act. Mayock works with Brad Nessler, a play-by-play vet who has done mostly college football for ESPN (among other sports) but has had a couple of NFL cameos on the opening-week Monday night doubleheaders. Nessler has a more authoritative voice than former play-by-play man Bob Papa, who merited staying over but won’t get the chance. Still, the Nessler/Mayock pairing feels like a big-time booth, which is something the NFLN has never hit on because of massive weak spots like Theismann or, before him, Bryant Gumbel.

9 – Kurt Warner, NFL Network – Warner, who called a few lower-level games for Fox last season, is moving to NFL Network full time to be a part of GameDay Morning each Sunday, as well as the network’s pre- and post-game for Thursday night games. That job fits Warner better than game analyst, because it will allow him to speak to macro issues and express his thoughtfulness. Plus, Warner adds a new dimension to a pre-game show that doesn’t have a quarterback on it right now. Warner should become a long-time fixture on NFLN, and he gives the network a fourth Hall of Fame caliber player with Marshall Faulk and Michael Irvin (both already in) and Warren Sapp. It looks to be a great fit.

9 (con’t) – Bill Parcells, ESPN – Parcells has bounced between the NFL and broadcasting for nearly two decades now, and he’s proven that he’s an excellent analyst. Now he joins ESPN and jumps onto the Sunday NFL Countdown show. He’ll immediately become a key contributor, because his keen eye for talent and presentation makes him more valuable than fellow ex-coach Mike Ditka. Parcells will also get a draft confidential special and a Super Bowl confidential special, and he’s proven that such shows can be the equivalent of Jon Gruden’s QB camp in terms of insight. Parcells is a TV star, and he’ll be a huge asset to ESPN’s pregame show lineup.

8 – Marv Albert, CBS – Albert is best known for being the voice of the NBA for NBC, TNT, and also the Knicks and Nets, but he has a long legacy of calling NFL games. For nearly two decades, Albert was an NBC play-by-play announcer, spending most of them in the high-profile No. 2 position for the network. But his high-profile personal issues cost him that job in 1997. Albert returned to calling NFL games for Westwood One’s Monday Night Football and playoff radio broadcasts in 2002, and he has called 10 Super Bowls for that network. Now Albert returns to the NFL with CBS, whom he first worked for after the network teamed with TNT to broadcast the NCAA tournament this spring. Albert has a big-time and distinctive voice, and his long history calling games will immediately add depth to the CBS bench. The question is whether Albert will slip into the CBS lineup in Gus Johnson’s former No. 5 spot, or whether he’ll jump a younger voice like Kevin Harlan or Ian Eagle. Given how old CBS’s game-calling crews are as a whole, moving Albert up too high would be a mistake. CBS needs to develop and feature younger voices like Eagle and Spero Dedes more prominently. But if Albert  stays in a mid-tier role, he’s certainly as good as a replacement for Johnson as was available.

7 – none

6 – Chad Pennington, Fox – Pennington, an 11-year veteran quarterback, never had great physical gifts, but he combined adequate arm strength with exceptional intelligence, instincts, and guile to become a first-round draft pick and a multi-year starter with the Jets. But injuries have sapped what little arm strength Pennington had, and so instead of fighting for a job in Miami or elsewhere, he’s going to take at least a year off to move to the NFL on Fox team. Pennington will be paired with Sam Rosen on Fox’s seventh team. Pennington’s New York experience and savvy are two promising signs; now he must live up to his broadcast potential. If he does, he adds more depth and recent experience to a Fox lineup that is light years younger and therefore significantly better than CBS’s slate. Rosen’s old teammate, Tim Ryan, is now with Chris Myers on the No. 5 team as Fox shuffles its lineup.

6 (con’t) – Gus Johnson and Charles Davis, Fox – Gus Johnson has become the internet’s favorite announcer with his emphatic and enthusiastic style. Despite his popularity, though, Johnson’s 15 years at CBS never featured him moving up the ladder all that much. He was always fighting to be on a top-four team for CBS’s NCAA basketball tournament coverage, and Johnson worked with Steve Tasker on CBS’s No. 5 NFL team. Maybe it was too many Bills or Jaguars or Bengals games for Johnson – even though he called crazy plays like this year’s Jaguars Hail Mary or the crazy Brandon Stokely touchdown in 2009’s Week One. Now Johnson moves to Fox, where he will team with Charles Davis to become the network’s top college football voice. Davis, who called BCS games for Fox as well as working on the network’s No. 3 team for the NFL the past two seasons, isn’t flashy, but he’s a terrific analyst who will be a nice counterbalance to Johnson’s enthusiasm (much like Len Elmore has been during March Madness). Johnson and Davis will spend most of 2011 on FX, the Big Ten Network, and other lesser networks, but starting in 2012 they will be the featured voices for Fox’s Pac-12 coverage. They’ll also draw Big 10 and Pac-12 championship games in football and Pac-12 basketball tournaments. That means Johnson and Davis will see less NFL action, filling in on eight-game weeks for Fox. On CBS youngster Spero Dedes could step into the regular rotation as a play-by-play guy. Johnson and Davis spending most of their time on campus is the NFL’s loss, but it’s probably a good career move.

5 – Jerry Rice, ESPN – ESPn hired Rice, perhaps the greatest player ever, to serve as an analyst for NFL Live, SportsCenter, and the Thursday night Audibles show. It’s an interesting move. Rice is one of the best players ever, but can he translate his expertise into succinct analysis? Many have tried and failed. Still, it’s worth the gamble for ESPN to add someone with Rice’s pedigree. If he works out, it’s a coup; if he doesn’t, he’s still Jerry Rice, which counts for something for the viewer. And since ESPN is easing him in, Rice will have the best opportunity to succeed.

4 – Hugh Douglas, ESPN – Since his retirement in 2004, the former pass-rush specialist has been an engaging and sometimes controversial commentator in the Philadelphia market. Now he moves to the national scene, joining ESPN as a studio analyst who’ll be used on SportsCenter, NFL Live, First Take, ESPN News, and other platforms. It’s not ESPN’s glamour job, but Douglas should get plenty of air time in the role. He’ll definitely make an impression, and his willingness to call out players and coaches will make him memorable. Don’t be surprised if Douglas earns a promotion at ESPN before too long.

4 – Josina Anderson, ESPN – Anderson made a splash as a reporter for the Fox affiliate in Denver, consistently breaking national stories from a local beat. That’s not easy to do, and it led her to a correspondent role on Showtime’s Inside the NFL. Now she moves to ESPN, where she’ll be an NFL reporter with chops. This is a deserved call-up to the national scene.

3 – Eric Mangini, ESPN – Mangini also joins the World Wide Leader as a studio analyst. He worked for ESPN during last year’s playoff run, bringing insight to the Jets/Patriots matchup since he is a Bill Belichick disciple and a former Jets head coach. We’re always all for hiring recently fired coaches, because they see the league in ways few others can. The question is whether Mangini can take that knowledge and communicate it in a way that fans understand and enjoy. Mangini won’t have the big personality of other former coaches turned broadcasters like Herman Edwards or Brian Billick, but like a Jim Mora, he should be able to make some keen insights. It’s a nice addition for ESPN.

3 (con’t) – Damien Woody, ESPN – Woody, who retired this offseason, also latches on with ESPN as an NFL studio analyst. The fact that Woody played all across the offensive line will add to his credibility, and being in the league up through last year helps as well. But Woody must establish his personality pretty quickly so that he’s not lost in the forest of ESPN’s uber-deep analyst roster (which did trim Derrick Brooks and Warrick Dunn).

3 (con’t) – Heath Evans, NFL Network – Evans retired during training camp and landed with NFL Network. He has experience playing for both the Saints and Patriots, which means he should bring good insight to two of this year’s contenders. He also has an outspoken personality that should help him make a mark. While he wasn’t a big name as a player, Evans has a nice future in television.

2 – Rodney Harrison, NFL Network – Harrison isn’t leaving his high-profile studio job at NBC; he’s merely adding midweek responsibilities with NFL Network. From our perspective, that’s a great thing – we always want to see more of Harrison.

1 – Michelle Tafoya, NBC’s Sunday Night Football – Tafoya has long been a fixture as a sideline reporter, most recently with ESPN’s Monday Night Football. Now she moves to Sunday nights to work with the crew that she did MNF with back in 2004-05. Tafoya is a professional, and she adds good information on the sidelines without devolving into the prepackaged stories that so many other sideliners do. As MNF lessened the duties of its sideline reporters, it makes sense for Tafoya to find a more prominent role. It’s unclear at this point whether Tafoya is joining or replacing current SNF sideliner Andrea Kramer.

1 (con’t) – Alex Flanagan, NFL Network – Flanagan replaces Tafoya as the sideline reporter on NFL Network’s Thursday night games. Flanagan has proven to be a terrific sideliner doing NBC Notre Dame games, as well an NBC playoff game last year, and she’s also a NFL Network host. That makes her a perfect fit for an enhanced role.

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