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FR: New and moved announcers for 2010

Last year we started a tradition of comparing the new announcers added to the roster of major national outlets for the NFL season. (Here’s last year’s post.) In this comparison, we’ll compare the importance of new hires, major movers, and some guys who added side jobs this season. The 10 level indicates the announcers with the best chance of making a national splash; the 1 level is for announcers who you probably won’t even notice in 2010.

10 – Jim Mora, Fox – The younger of the coaches named Mora, who was the Seahawks’ head coach last year, will move onto Fox’s No. 3 announcing team with Dick Stockton and Charles Davis. That’s a soft landing spot for Mora, because Davis is a pro who will allow Mora to feel comfortable finding things to say instead of forcing out comments after every play. But Mora will face the challenge that all former coaches have – especially those who have dreams of coaching once again. Can he be critical? Can he be honest? Or will he pull punches in an effort to avoid making enemies? Mora has the gumption to be honest, and if he does he could develop a la Brian Billick. But if Mora doesn’t do so, it’ll be incredibly easy for Fox to move him down the roster – or off it entirely. Still, Mora has the privilege of one of the higher profile new announcing gigs.

9 – none

8 – Kurt Warner, Fox – The recently retired Warner, who has done some Arena League games for NFL network this summer, takes the route of many high-profile quarterbacks and lands in announcing. But unlike many of those QBs, instead of starting in a high-profile studio role or top game-announcer, he’s starting at the bottom of the national totem pole. He takes over for Trent Green on Fox’s No. 7 team, which means he’ll only work selected weeks when Fox has a full game slate. That may actually be a blessing for Warner as he seeks to develop as an announcer. This role will give him room to grow and make mistakes without being in the national glare, and if he emerges he certainly has the street cred to move up the charts quickly. But Warner is also close enough to the bottom of Fox’s roster that, if he struggles, he can be cut without much notice. So Warner must show signs of ability quickly, or else he’ll be looking for a new post-retirement career.

7 – none

6 – none

5 – Joe Theismann, NFL Network – Theismann, who for years irritated viewers with his verbose and grandiose declarations of the most obvious things on Sunday Night Football, joins the NFL Network’s booth for Thurdsay-night and Saturday-night games. It’s an annoying addition, not just because Theismann is terrible, but because the Bob Papa/Matt Millen team ended up being pretty good last year. Millen actually has insight about what’s happening on the field, while Theismann doesn’t seem to see inside the game. His performance in an NBC wild-card playoff game last year was awful, yet it somehow got him another gig. If NFL Network wanted a third man in the booth, they had much better options on their roster – Marshall Faulk, Steve Mariucci, Warren Sapp, Tom Waddle, just to name a few. This move makes no sense, and we can only hope it’s short-lived.

4 – Antonio Pierce, ESPN – After a nine-year career with the Redskins and Giants that included a Super Bowl win and a Pro Bowl bid, Pierce hung up his cleats to join ESPN’s roster of analysts. He’ll appear on NFL Live, SportsCenter, and ESPNEWS and also contribute to ESPN’s web and radio platforms in New York. It’ll be hard for Pierce to establish a role nationally on ESPN’s crowded roster, but his years under the New York media spotlight have polished him to the point that he’ll look good on camera. As always, having a player who’s competed against most guys he’s analyzing is also a plus – if the player can be honest. Only time will tell if Pierce clears that hurdle, but if he does he could have a bright future in the business.

3 – Brad Nessler and Trent Dilfer, Monday Night Football – For the fourth straight year, ESPN will open its Monday Night Football schedule with a doubleheader. For the past three years, the late game has been called by Mike Greenberg and Mike Golic, along with either Mike Ditka or Steve Young. But Greenberg isn’t the smoothest play-by-play guy, and the radio duo’s penchant for going topical irritated fans. So this year, ESPN will go to veteran play-by-play man Brad Nessler, who spends most of the fall on college football, for the game. He’ll pair with Trent Dilfer, an NFL Live analyst who has shown a penchant for incisive, insightful, and strong commentary. We’re excited to see Dilfer in the role, because we admire his talents and wish he had an even more high-profile role. This is his chance to show he can be a top-flight game analyst.

2 – Spero Dedes, CBS – Dedes has moved into CBS’s play-by-play roster for the NFL this year, working on a No. 6 team. Dedes also worked the NCAA Tournament for CBS, and he’s best known as a Lakers announcer. In recent years, he has hosted NFL Network’s Gameday Morning, but Rich Eisen moves from postgame to take over those pregame duties.

1 – Jay Glazer and Daryl Johnston, NFL Network – Glazer and Johnston, both Fox staples, are adding NFL Total Access duties to their repretoire. Both will be studio analysts for the NFL Network show. We include them here just for the sake of the record.

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FR: NFL game announcers

With apologies to the great Dr. Z, who for years did a far better version of this, I thought I’d put the NFL announcers on the relativity scale. 10 is the best, 1 is the worst.

I also omitted several teams that I just didn’t hear this year, because I didn’t use Dr. Z’s 4-VCR system. Those teams included: Solomon Wilcots/Ian Eagle; Steve Tasker/Gus Johnson; John Lynch/Chris Rose; any of the NFL network teams.

10- Cris Collinsworth/Al Michaels or Tom Hammond, NBC – He is the gold standard of announcers today. Interesting in the studio or in his occasional on-game appearances. What separates him is that he’s not afraid to criticize players, which isn’t always the case with other announcers. He’ll be a worthy successor to John Madden when Madden steps down.

9-  Brian Billick/Thom Brennaman, Fox – (Billick also worked with Brian Baldinger and Dick Stockton in a 3-man booth at times.) Back when I was at PFW, Billick was the gold standard of assistant coach interviews, because he knew what he was talking about and he was interesting as he talked. Nothing has changed in 10 years. This guy is great in the booth. He explains things thoroughly but in an approachable manner. Plus, he has at least a little bit of an edge. I wish he had been in the booth with Troy Aikman for Fox’s playoff games, because he would have added an extra something that Fox hasn’t had since Collinsworth was in that booth.

8 –  John Madden, Al Michaels, NBC – I’ve been down on Madden in recent years, but I thought he took a step back up this season. He still sees things on first glance that most analysts don’t see until the replay. And his excitement at the end of the Super Bowl showed that he still loves the game. Madden still veers into being a caricature of himself at times, but when he’s on the game he’s still one of the best.

7-Troy Aikman/Joe Buck, Fox – While many on the internet are anti-Buck, I’m in the pro camp. He gets a little preachy at times, and he can be too storyline driven, but he’s very willing to be combative in the booth, and his smarmy sense of humor works for me. He has big game chops, too. Aikman would be best in a 3-man booth, because his personality still comes off kind of bland at times. But Aikman makes decent points and has credibility. The bottom line is that I’d rather a big game be on Fox than CBS, which means these guys are on a level above the Simms/Nantz crew.

6- Brian Baldinger/Dick Stockton, Fox (sometimes with Brian Billick) – Baldinger is a solid broadcaster who seems to see just a bit more than the typical announcer, and because of that he’s overcome an obscure profile as a player to move up to Fox’s No. 3 team. This team knows how to handle a good game, even though Stockton isn’t as precise as I would prefer. When Billick joined this team, it took things to a whole other level. Were Fox to take my advice, they’d put Baldinger and Billick with Kenny Albert on its No. 2 team and move the Moose and Goose combination down to No. 3.

5- Phil Simms/Jim Nantz, CBS – I don’t know why, but this team just doesn’t do it for me. Simms seems to be kind of a master of the obvious at times, and Nantz tries to figure things out, out loud and then comes off like he thinks he’s a genius when he does. They had great games to broadcast this year, but this team just didn’t convey the emotional feel of the big game with their words or tones. It’s time for CBS to do better with its No. 1 team.

5 (con’t) Ron Jaworski/Tony Kornheiser/Mike Tirico, ESPN – I want to like this team; I really do. But this team doesn’t reach the like level for me. Maybe it’s the over-saturation of Jaworski, who’s on PTI weekly, on ESPN radio multiple times weekly, and more. I know Jaws does as much prep as any analyst, but he comes across as condescending at times. Plus, given his amount of research, he spends a lot of time stating the obvious. I admire Jaworski’s work, but I don’t like it. Kornheiser doesn’t add much to the team. I like the idea of having someone on a team to bring humor and ask questions about what’s going on, but the niche just isn’t defined enough for Kornheiser to truly be an asset to this group. I think this trio can work, but for it to do so, Kornhesier’s role must be clearer from the outset, and Jaws must hold back a little during the week so he has his best stuff on Mondays.

5 (con’t) – Tim Ryan/Sam Rosen. I’ve always thought Rosen was one of the underrated NFL play-by-play guys, and Ryan is serviceable. This team doesn’t get the prime games, but it does a decent job with the games it has.  Teams like this are why Fox has a lot more announcing depth than CBS does.

4 – Daryl Johnston/Tony Siragusa/Kenny Albert, Fox – I really want this team to work, because I like the innovative approach of having one analyst in the booth and one on the field. But this Moose and Goose combination isn’t clicking on all cylinders. Unfortunately, Siragusa (who is on the sidelines) too often tries to simply be funny instead of bringing insights. Johnston, like his ex-teammate Aikman, tends toward the bland side at times as well. I believe a similar-shaped team with a different former lineman (such as Mark Schlereth or Mike Golic) on the field and someone like Billick in the booth would work. But the concept just isn’t working that well as it stands here. Fox does get credit for putting Albert here on its No. 2 team instead of Stockton.

4 (con’t) -Randy Cross/Dan Fouts/Dick Enberg, CBS – This was a weird team to listen to. I don’t think Cross brings much beyond ordinary to a game, and Fouts is occasionally OK but rarely better than that. The problem was that they sound a lot alike, and so it was hard to distinguish who was talking when. It was just a strange combo that didn’t meld.  A nice try by CBS to do something different (which I’m all for), but ultimately it didn’t really work.

4 (con’t) – Tony Boselli/Ron Pitts, Fox – This is another decent but not great Fox team that doesn’t add a ton but doesn’t take anything away from a game either. Pitts is a former player who was better as an analyst than he is on play-by-play. That’s the only reason this team falls below the Ryan/Rosen duo.

4 (con’t) – Steve Beuerlein/Bill Macatee, CBS – I wanted to give a shoutout to Beuerlein, whom I covered when he was with the Panthers. For falling where he does on CBS’s food chain, Beuerlein does a nice job. In fact, I would propose that he and Rich Gannon should probably switch spots in the CBS hierarchy. Beuerlein also does college games for CBS well.

3 – J.C. Pearson/Matt Vasgersian, Fox – I like Vasgersian, but Pearson isn’t quite at the level as Tim Ryan or some of the other Fox announcers.  I do like the fact that Fox has given some guys who didn’t have major NFL profiles a chance, but Pearson is the one person on the roster who could pretty easily be replaced. Still, he’s better than some of the options CBS has given a mic to.

2- Rich Gannon/Kevin Harlan, CBS – This ranking pains me because I’m a Kevin Harlan fan (I wish he or Gus Johnson did the Final 4 instead of Jim Nantz), but Rich Gannon just doesn’t add a lot to a broadcast to me. He makes simple, obvious points but not much more. Gannon was thought of as a potential broadcasting star when he entered the game a couple of years back, but it seems that star has dimmed, and he’s destined to be little more than a mid-level game announcer. That’s frankly about right given his performance.

1- Dan Dierdorf/Greg Gumbel, CBS – Dierdorf is still a broadcasting star, but it’s been many years since he was on Monday Night Football, and he’s lost his fastball. He loves making grand pronouncements about the simplest things, and all that pontificating gets old fast. It’s hard to make it through a 3-hour game listening to Dierdorf anymore. If he wants to stay in the game, he needs to move down the ladder instead of taking up space as CBS’ No. 2 color guy.

To conclude, a few overarching thoughts: CBS needs to do better with its roster of announcers. It’s No.1  team just isn’t special, and its No. 2 and 3 teams have guys (Dierdorf, Cross) who to be honest have passed their prime. Plus, the No. 4 team depends on Gannon, who hasn’t delivered on his potential. Fox’s No. 2 team is lacking, but its top team is basically working, and it found a superstar in Billick this year. Also, Fox’s 3-4-5 teams all bring something to the table, and if John Lynch delivers next year, they will have tremendous depth. Sunday Night Football is getting it right, while Monday Night Football needs some work. And the NFL network should be thanking its lucky stars that Collinsworth likes working so much, because he adds instant credibility to those broadcasts.

Let me know what you think by leaving  a comment. And do you want to see a studio analyst relativity piece? That’ll have to come by popular demand…

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