One of our most popular posts this offseason has been our update on new and moved NFL announcers. And if you go through that post, you’ll notice that CBS has only one entry – Marv Albert replacing Gus Johnson as a play-by-play voice. CBS shuffled its pairings a bit, but the faces and voices are the same.
And that’s the problem with the NFL on CBS. The Eye network has remained so faithful to its announcers that its announcers are becoming irrelevant. As a result, CBS’s coverage sounds aged, spouting cliches and strategies of years gone by instead of the trends of the current day. And that’s because CBS’s analysts haven’t been in the league for years. None of the 12 analysts (studio and game) that CBS announced for 2011 has been in the NFL in the last four seasons. Only one – Bill Cowher – has been in the NFL within seven seasons. And CBS only has three analysts – Rich Gannon, Steve Beuerlein, and Shannon Sharpe – who played in the 2000s. (See below for more details.)
This isn’t the approach other networks take. Fox, for example, has added players like John Lynch, Chad Pennington, and Michael Strahan, as well as coaches like Brian Billick and Jim Mora to its NFL Sunday crew in recents years. The two dominant franchises of the 2000s – the Colts and Patriots – are represented by Tony Dungy and Rodney Harrison on NBC’s Football Night in America. And ESPN and the NFL Network regularly add recently retired players who bring fresh insight and relevant anecdotes.
CBS, meanwhile, trots out the same old, same old from Dan Dierdorf – and features it on its No. 2 team. It relies on quarterbacks from the 1980s – Dan Marino, Boomer Esiason, and Phil Simms – as its stars. The age shows, as CBS game viewers settle for traditional, surface analysis far too often.
Will CBS ever have a changing of the guard among its analysts? Or do the veterans on the squad have lifetime contracts? Like the NFL itself, NFL announcers should have to fight off a new crop of rookies year after year. But at CBS, they don’t.
And until CBS gets its eye off the past when it comes to NFL announcers, its coverage won’t be anywhere close to what it needs to be.
The last year game analysts were in the NFL (as players or coaches)
CBS: Dan Marino 1999, Boomer Esiason 1997, Bill Cowher 2006, Shannon Sharpe 2003, Phil Simms 1993, Dan Dierdorf 1983, Dan Fouts 1987, Rich Gannon 2004, Solomon Wilcots 1992, Steve Tasker 1997, Steve Beuerlein 2003, Randy Cross 1988
FOX: Howie Long 1993, Terry Bradshaw 1983, Jimmy Johnson 1999, Michael Strahan 2007, Troy Aikman 2000, Daryl Johnston 1999, Tony Siragusa 2001, Brian Billick 2007, John Lynch 2007, Tim Ryan 1993, Jim Mora 2009, Chad Pennington 2010, Charles Davis DNP
NBC: Cris Collinsworth 1988, Tony Dungy 2008, Rodney Harrison 2008
NFL Network: Mike Mayock 1983, Marshall Faulk 2005, Steve Mariucci 2005, Warren Sapp 2007, Michael Irvin 1999, Kurt Warner 2009