There’s been quite a bit of turnover on the NFL announcing scheme for the 2009 season. Among the changes:
*Fox is adding John Lynch (No. 6 team), Trent Green (No. 7 team), and Charles Davis (No. 3 team) as full-time game analysts, replacing Brian Baldinger, Tony Boselli, and J.C. Pearson
*NBC is adding Tony Dungy and Rodney Harrison to Football Night in America, replacing Jerome Bettis and Cris Collinsworth
*Collinsworth moves to NBC’s Sunday Night Football booth to replace John Madden
*ESPN’s Monday Night Football replaced Tony Kornheiser with Jon Gruden
*NFL Network replaces Collinsworth for its late-season games with Matt Millen
*Info man Adam Schefter moves from NFL Network to ESPN
*Former Patriots LB Tedy Bruschi, ex-Buccaneers LB Derrick Brooks, and former WR Drew Bennett join ESPN as studio analysts
*Former Rams head coach Mike Martz, Hall of Fame WR Michael Irvin, and info man Jason La Canfora join NFL Network
So how do these new voices (in new roles) compare to each other? Sounds like a relativity comparison to me. 10 is the guy whom we think will be best in his new role; 1 is for the guy who we anticipate struggling the most.
10 – Cris Collinsworth, NBC’s Sunday Night Football – We’ve already written about how Collinsworth is the best game analyst around. Now he’ll get to strut his stuff not on NFL Network’s limited platform but on the marquee stage of Sunday Night Football. He’s more than ready and more than able to become the league’s most authoritative announcing voice.
9 – Charles Davis, Fox – Davis was a no-name before Fox started using him as the color announcer for the BCS national championship game a few years ago, but he’s incredibly good. With Fox soon losing the BCS, it makes sense for them to move Davis onto their NFL roster. He’s going to be on the No. 3 team, which is a huge complement to his ability. The only strange thing is that Davis never made it in the NFL, and so he’ll be commenting on something outside of his experience. But he’s so polished that it won’t end up mattering in the end.
8 – Rodney Harrison, NBC’s Football Night in America – Harrison is a straight shooter who isn’t afraid to step on anyone’s toes (and actually might enjoy doing so). He’ll bring an edge to a show that was bland last year with the always-jovial Jerome Bettis and Tiki Barber, who has TV teeth but the charisma of a carp. (OK, that’s mean. Sorry.) Harrison and Tony Dungy will be an interesting counterbalance as analysts.
7 – Adam Schefter, ESPN – A long time ago, Schefter was the Broncos’ correspondent for PFW, and I spoke to him weekly. (Random fact: He’s the reason I know what gefilte fish is. As Terrell Davis put it in a column Schefter wrote for PFW, it’s the hot dogs of fish. Just try to forget that.) Schefter definitely knows his stuff and has great sources. The only question is whether he’ll get lost in the shuffle among ESPN’s other info men Chris Mortensen, John Clayton, Ed Werder, and whoever else comes across the crawl.
6 – none
5 – Jon Gruden, ESPN’s Monday Night Football – My initial thoughts about Gruden’s hiring were positive, but the question of what Gruden’s style is going to be still lingers in my head. If he’s honest and direct, he’ll be great. But if he’s out to avoid making enemies so that he can land his next coaching job, he’ll end up being disappointing. For some reason, I’m getting a hunch that the latter may be true. I guess we’ll see.
4 – Tony Dungy, NBC’s Football Night in America – Dungy is respected, and he definitely knows his stuff. I only wonder if he has enough energy to jump off the TV screen. Maybe Dungy’s likability will translate, and if it does NBC will really have something with him and Harrison. But if Dungy comes across as bland, then it won’t really work.
4 (con’t) – Trent Green, Fox – Green has shown a lot of promise as an announcer in his offseason studio appearances, but you never know how that will translate into game announcing. I’m a little afraid that Green will end up like Rich Gannon, who had similar promise right after retirement but hasn’t really been spectacular as an announcer. For now, we’ll give Green the benefit of the doubt and take a listen, but to excel he’ll have to translate his knowledge of the game and likability into the short bursts he’ll speak between plays. The fact that Green can ease in on Fox’s No. 7 team helps; if he’s good, he should be able to move up some. But Fox has new depth with Davis and Brian Billick emerging the last two years as supersolid No. 3 and No. 4 guys.
4 (con’t) – Michael Irvin, NFL Network postgame – Irvin was a bust as an ESPN analyst because his aggressive bluster was too often baseless or just silly. But he’s improved over the past few years on his radio show in Dallas, and he may be ready once again for a studio shot on NFL Network’s postgame coverage. Perhaps the discipline of having to defend himself to sports-radio callers will make Irvin defend his points better and turn his bluster into opinions that are still strong but more defendable. If so, he can be a big plus for the league-owned outlet.
3 – Matt Millen, NFL Network – Millen, who will also be a college football game analyst and studio analyst for ESPN, was once the best Xs and Os analyst on television. When I covered the Panthers, I would make sure to tape games Millen was doing so that I could hear his analysis of the team. He was that good. But the question is whether viewers will be able to forget his stinkbomb of a tenure as Detroit’s GM and take him seriously. That will definitely be a barrier in year one, but hopefully Millen’s broadcasting prowess will repair the perception he has at large.
3 (con’t) – Tedy Bruschi, ESPN studio shows – Bruschi, who played in four Super Bowls and won three as a linebacker in New England over 13 years, is staying in the region by landing at ESPN as a studio analyst for its various midweek shows. Bruschi will bring a current knowledge of the league and an inside knowledge of its most inscrutable team, the Patriots, which are both assets. But for Bruschi to thrive, he’s going to have show the personality of recent ESPN hire Marcellus Wiley or the no-holds-barred criticism of ESPN’s Trent Dilfer and Steve Young. If he’s just another talking head, he won’t stand out on a massive roster of analysts, and that’s a recipe for a short tenure.
3 (con’t) – Derrick Brooks, ESPN – Brooks still wants to play, but until he finds a fit on the field he’s landed at ESPN. Brooks will start out on ESPN2’s First Take, filling a role that Jamal Anderson, Kordell Stewart, Lomas Brown, and Ray Buchanan have had in the past. Brooks is smart, and his recent playing experience will lead to good insights and stories, but he’ll have to turn his likability into humor and chatter if he’s going to succeed in the morning-showish First Take model. Brooks probably will work better in the NFL Live/SportsCenter type of shows eventually, but you get the sense that ESPN wanted to add him where it could when he was available.
2 – John Lynch, Fox – This ranking isn’t really a slam against Lynch – it’s more of an indication of how strong the other new announcers are, as well as the prominent roles they have. Lynch will be on Fox’s No. 6 team, so he has a chance to do some games and make a name for himself. I didn’t hear Lynch in his cameos last year, so for now I can only hope that he has some upside.
2 (con’t) – Jason La Canfora, NFL Network studio shows – La Canfora, a former Washington Post reporter, takes Adam Schefter’s old spot as the NFL Network’s insider. He has big shoes to fill, because Schefter is aggressive and connected, and there’s no way that La Canfora can jump into the role immediately at the same level as Schefter.
2 (con’t) – Drew Bennett, ESPN studio shows – Bennett, who had success as a wideout in Tennessee before flaming out as a high-dollar free agent in St. Louis, retired after a one-day stop in Baltimore in training camp this year. He doesn’t have the star power or the Q rating that ESPN’s other studio additions, Tedy Bruschi and Derrick Brooks, have, and so Bennett will have to do more to make an impact on the airwaves. It’s possible – just ask Tim Hasselbeck – but it’s an uphill climb in the most crowded analyst environment in the media.
1 – Mike Martz, NFL Network’s Total Access – Martz established a reputation as an offensive guru from his time with the Rams before less successful tenures as a coordinator in Detroit and San Francisco. He now leaves the coaching ranks and joins NFL Network’s studio show on Thursday and Friday nights. Martz certainly knows his stuff, but I question two things about him as a broadcaster. First, can he present his knowledge in a palatable form? And second, will his prickly personality make him seem like a know-it-all? Maybe he’ll be a revelation, but I just can’t see him as an identifiable breakout broadcaster.