Each year, the buildup to the Super Bowl is full of storylines. Some are hype, some are funny, some are ridiculous, and some actually mean something. So on the eve of the spectacle known as Media Day, we’re going to do what we do each year and break down the storylines using our Football Relativity comparison. The 10 level marks the storylines that you’ll hear the most; the 1 level is the storyline that will barely make a ripple.
If you have ideas we overlooked, suggest them via comments and we’ll add them to the comparison.
10 – Big Ben’s redemption - This story is old, because it’s been a full season since Ben Roethlisberger’s legal questions in Georgia, and several months since his league-mandated suspension. But Roethlisberger will be peppered with questions about his past and his future throughout the week. Armchair psychologists will try to determine if he has changed, if he has learned his lesson, whether women have forgiven him, and a multitude of other questions. With Big Ben giving pat answers to such questions all seasons, we can’t expect any revelations or public soul-searching, but the questions will undoubtedly be there.
9 – Aaron Rodgers’ place among the elite QBs today - Rodgers can break the glass ceiling of NFL quarterbacks if he wins this Super Bowl, much like Drew Brees did last year. Before New Orleans’ Super Bowl win, Brees was fighting for inclusion with Tom Brady and Peyton Manning among the league’s best QBs. Now Brees has turned the duo into a threesome. If Rodgers leads the Pack to a win Sunday, he’ll make it a quartet. He already has the regular-season numbers, but a Super Bowl win would vault him over Philip Rivers, Matt Ryan, and the other good quarterbacks into the land of the great – at least in terms of national perception. This storyline will be a talking-head go-to this week.
8 – Big Ben’s place among the elite QBs all-time - While Rodgers is out to solidify his ranking among the quarterbacks of today, Big Ben has history at stake. If he gets another Super Bowl win, he’ll join the Troy Aikman/Brady class with three rings, trailing just Joe Montana and Terry Bradshaw on the all-time list. The list of QBs with two rings includes many greats – John Elway, Bart Starr, Roger Staubach, Bob Griese – but also Jim Plunkett, a good but not great. Roethlisberger can cement his lasting legacy (and strengthen his Hall of Fame case) by moving from the two-ring to the three-ring club.
7 - Packers IR controversy – Maybe it was the lull of the bye week, but the story about how the Packers were treating their 16 players on injured reserve blew up last week and will linger into media day. A quick review: First, the Packers announced that their IR players wouldn’t arrive in Texas until Thursday, which would leave them out of the team photo that happens Tuesday. Nick Barnett and JerMichael Finley took to Twitter to protest being left out, and the Packers rescheduled the photo until Friday. Then Rodgers publicly criticized players who were doing their rehab away from Green Bay, even though that’s a fairly typical decision for players. Again, Barnett and Finley (among others) took offense. The Packers will claim the waters have been smoothed over, but questions will persist all week and especially when injured players are available to the media later in the week.
6 – Looming lockout - Because both commissioner Roger Goodell and NFL Players Association leader DeMaurice Smith will hold press conferences this week, the looming lockout will be front-page news. There will be plenty of posturing, and both sides will try to win the battle of public perception. Who knows who will win; but we do know for sure that headlines will be forthcoming.
5 - Hines Ward retirement - Some stories have percolated suggesting that Ward, the long-time Steelers receiver and Super Bowl 40 MVP, might retire were the Steelers to win the Super Bowl. But Ward has said his third ring won’t be enough to transition him out of the game. Still, reports are out there enough that Ward will have to declare he’s coming back more than once to the media onslaught this week.
4 - Steelers injuries – Both teams have injuries, but the Steelers’ are higher profile. Reports say that Pro Bowl rookie center Maurkice Pouncey is out, although the team hasn’t officially ruled him out. Star defensive end Aaron Smith faced an early-week MRI that will determine whether he’s able to play. Former first-round pick Ziggy Hood has played quite well in Smith’s stead, which could allow the Steelers to bring Smith back in a limited role. But Pouncey’s replacement, Doug Legursky, will be a pretty significant drop-off from Pouncey’s level of play. That makes this an on-field issue worth talking about this week.
3 – Clay Matthews’ stardom – Aside from Rodgers, the Packer with the most to gain from a marketing standpoint this week is Matthews, the star outside linebacker and third-generation NFL player. Matthews has a distinctive look and two fine pro seasons, and that will make him a popular target of questions, especially by the non-traditional media. It’ll be interesting to see if Matthews can become a breakout star this week.
2 – none
1 – Packers injuries - While the Packers would like to have either OLB Frank Zombo or Erik Walden available Sunday to start across from Clay Matthews, this isn’t a make-or-break proposition for the Packers. However, it is an excuse for us to declare once again that Zombo is the best surname in the NFL. It’s a name fit for an X-Man or a wrestler, and it’s his real last name. We want him to be a star just so we can hear ZOMBO more often.